The rise of integrated digital advertising platforms and powerful targeting technologies can equipt digital marketers with a wealth of data they can use to find their target audience through online advertising. As marketers expand their knowledge into the expansive Digital Advertising Technology ecosystem, what’s the best approach for success? Where is the real value? In this session, the audience will get a crash course look into what the Digital Advertising Technology realm entails, how to use the tools to drive ROI, and understanding the current state of the industry and where the marketplace is going.

Our panelist will include Mike Davis, VP Product at TheTradeDesk, Erik Swain, COO at SpotXchange, Jess McKean, VP Product at Datalogix, Cordell BaanHofman, VP, Strategic Partners at Altitude Digital, and Andrew Fischer, CEO at Choozle.

Upon completion of this session, you will be able to:

1. Establish best practices for ad tech
2. Examine the potential and the limits of Digital Advertising Technology
3. Recognize the current state of technology/solutions and where the marketplace is going